See those bright, eye-catching ads being played on a huge monitor? Drivers and their passengers can’t help but read the rotating messages as they drive past. Pedestrians stop on their tracks to give them a glimpse. In just 20 seconds, the monitor was able to show the audience two messages.
It’s called digital billboard advertising and it is offered by advertising companies like https://bishopp.com.au/. The billboard shows digital images that are changed every few seconds by a computer.
So what are the advantages of digital billboard advertising?
1. You will have several options on the manner of presentation.
Like other types of billboards, you can engage into a dialogue with your hired advertising agency, but there will be less limitations, if not unlimited options, for creative executions or on how you want your ad to be presented, compared to traditional billboards where the ad is painted on the canvas.
2. You don’t have to tear down the entire billboard if you want to make even minor but important modifications.
You won’t tear down the entire monitor if you want the information being flashed by your billboard changed. Just by using computer, your desired update will be implemented. It is also easier to upload new ads compared to starting over with painting a blank canvas.
3. Digital billboards easily catch attention compared to the standard canvas ones.
The ads are presented like slide shows that change every certain number of seconds. This movement easily draws the eyes of the pedestrians, drivers and passengers to the ads. The digital billboards’ brightness especially at night also attracts viewers.
4. Digital billboards are well-situated.
Digital billboards are usually placed on major highways, city streets, and places that are well populated.
5. You don’t compete for space.
Instead, you vie for time slot. More than one advertisement can be relayed in a short time.
6. A digital billboard ad is more practical financially.
While we normally think that setting up a digital billboard is costly compared to the traditional type, there is little to do after setup is complete. Advertisers usually are able to avoid setup costs.
7. A digital billboard doesn’t only display ads.
Its capabilities include social media integration, countdowns, date, live updates, and content like weather and temperature, among others.
In today’s age of touchscreens, digital billboard advertising is a formidable option in outdoor advertising.
