People are out and about. Everyone’s got something to do. They can be working, going to school, or hanging out in malls and shopping centres or going on a vacation. So how do you ensure you get to reach these people? You try to meet them at a place where you can find them all, the road.
With competition sprouting everywhere, you have to make moves that will get your company noticed in a major and effective way. To do that, one option is getting yourself a digital billboard ad. You may want one of the outdoor signs Brisbane drivers, passengers and pedestrians see every day, an ad like the one put up in Bishopp’s Portrait Supersite LED at the head of Fortitude Valley. Here are things to consider.
1. Ask the digital billboard manufacturer these things: company history, how long have they been in the business, and history.
A manufacturer that has been around for a long time means that they are good in what they are doing. See their digital billboards in operation and check feedback from previous clients.
2. It is also a good idea to ask about and visit the facility where the boards are made.
Digital billboards will be exposed to severe weather and temperature extremes. Make sure you get yourself a sturdy digital board. Learn how the billboards are built to have an idea on the quality and durability of the board.
3. Ask about warranty.
If a manufacturer that is confident in its products offers a solid warranty. If the manufacturer offers a long period of warranty, then it performs extensive testing on the product and will stand behind their billboards should anything happen. Having studied the manufacturer’s history and asked around for previous clients’ feedback will also help you determine if the company will still be around in the event that something happens to the billboard.
4. Ask for webcams or automatic log files.
As proof of performance, digital outdoor companies offer webcams which enable real-time visual check, or automatic log files, which deliver monthly report on the date and number of times the ad ran on the sign.
After knowing these tips, you should be ready to start looking for the digital billboard that’s right for you.
